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CENTAUR AI Branding
Project type
Branding
Date
March 2025
Location
Napier, Hawke's Bay
A project focused on "Enhancing human intelligence through AI." As a graphic designer on this project, my work involved developing a cohesive visual identity that reflects the brand's innovative and forward-thinking nature.
Logo Design: The primary logo features the word "CENTAUR" alongside a stylized "AI" icon, suggesting a blend of human and artificial intelligence. The "AI" icon is also presented in two variations for different uses, including a solid version and a gradient version that evokes a sense of technology and fluidity.
This project as a graphic designer involved creating a comprehensive visual language for CENTAUR AI, ensuring that all brand communications are consistent, recognizable, and effectively convey the company's mission.
